Meet Irma.
She runs our firm.
Active Before we installed a managed agent for anyone else, we installed one for ourselves. Irma runs our operations: the books, the pipeline, the content, the reports. She has been on the job since 2025 and she has never taken a day off.
What changed after Irma.
The finance lead stopped processing transactions and started doing finance. The delivery lead stopped compiling utilization reports and started planning resources. That is the pattern in every install: the repetitive 80 percent moves to the agent, and the judgment work that was always the valuable part finally gets the calendar.
She does the repetitive work.
The team does the judgment.
Back office, daily
Deposit processing, reconciliations, bill approvals, invoicing, payroll entries. One software subscription cancelled outright.
Pipeline discipline
Staleness reports every Monday morning. Any deal untouched for two weeks gets flagged. Nothing dies of neglect in the CRM.
First drafts, on schedule
Newsletter editions and social drafts in the founder’s voice, every week. Humans edit and publish. The blank page is gone.
Metrics without chasing
Utilization reports, planned versus actual, timecard follow-ups. Compiled automatically instead of costing a lead an afternoon.
Irma is the proof,
not the product.
Every agent we install for a client runs on the same architecture that runs our own company. Same memory, same tool access, same approval gates, same management discipline. We eat the cooking first.
Your version of Irma will not write newsletters. It will answer your distributors' spec questions, chase your receivables, or draft your quotes. Built for one job in your business, then run for you under retainer.
See What We Install
Abhijit Verekar
Founder · Author of Start at Zero
Twenty years in enterprise technology, most of it watching organizations buy software that still needed a person to operate it. Irma started as an experiment in removing that person from the loop without removing them from the company. Every install since runs on what that experiment taught us.
The full build is documented in public, failures included, across a six-part series in my newsletter, Untangled.
Want one for your company?
Book a 30-minute call. We'll find 1–2 things eating your team's time and show you exactly what your managed agent would own.
Book a Workflow Call